Booster Juice offers franchisees a proven operating system in a rapidly growing segment of the quick service marketplace. In Canada, we are the industry leader with 3 times as many stores as all of our competitors combined, and strong brand recognition. The Booster Juice model provides multiple revenue streams, including non-traditional satellites, catering and school lunch programs.

The Booster Juice franchise system is strengthened by corporate systems and dedicated local support to guide you through all stages of development and operation. Our 2-week training process at our corporate headquarters in Edmonton, Alberta and our well-defined processes and procedures can be especially helpful for first time operators who have a customer service orientation but need extra help in starting their first business.

We are, beyond a doubt, the fastest growing juice bar in all of Canada. Market share and enormous buying power are already increasing the profit opportunity for our partner/franchise owners and our corporate locations.

The public has waited for such a long time to have healthy alternatives to fast food. How about something other than cheeseburgers and fries. How about fruit? The Canadian Dietary Association recommends 5 servings of fruits and vegetables per day and that's just what we bring you in one of our 24 oz. smoothies.

Our concept is geared to the active lifestyles of the public. Smoothies are ideal as meals on the run, power breakfasts, energy enhancers, workout snacks and afternoon treats. It's no wonder why the Juice and Smoothie Bar sector is growing at an annual rate of 30% while the fast food sector is growing at a rate of 3%. The public embraces alternatives when the concept is solid and the product exceptional. And our product is right in tune with what the customer is demanding-- healthy alternatives to fast food.

The two founders of Booster Juice, friends Dale and Jon decided after a camping trip to the United States that a Juice Bar is just what Canada needed.  After carefully studying the Juice Bar market, Dale started his research and development of the product.  Dale worked for 5 months, 18 hours a day to finalize the perfect recipes for juices and smoothies, using various ingredients, blenders and other equipment.

  With the help of his neighbors taste testing his experiments the first Booster Juice store had its grand opening in Sherwood Park, Edmonton.  Due to the cold Edmonton winters, the sale of smoothies declined. 

  To improve profits, Dale and Jon started selling franchises.  With 15 new franchises opening within one year it was clear that they had found success by marketing healthy alternatives to the active and health conscious consumer.

  After the successful 150 plus stores in Canada they started going international in 2003.  Booster Juice now has almost 500 stores in 6 countries, and in 3 continents!

Booster Juice is a company which promotes healthy, active and environmentally friendly lifestyle.  The employees are ambassadors of the brand and I have the opportunity to experience it first-hand.  Starting mid-January I was hired to work customer service at the franchise located in Sherway Gardens Mall in Etobicoke.

My uniform is a sport style shirt with the phrase “Fruit Full Life” on the back, emphasizing the healthy fruit and yogurt smoothies, freshly squeezed vegetable juices, and the popular wheat-grass shot.  The wheatgrass shot is wheatgrass, a nutrient rich type of grass which is juiced and taken like a shot.

I have about ten co-workers who are friendly, outgoing and are great at teaching me the tasks I need to learn, the recipes and the menu.  The fruit and yogurt smoothies are a combination of juice, sorbet, yogurt, ice, and 0 to many Boosters. 

Boosters have various benefits:

·         Heightened Metabolism

·         Energy

·         Memory Boosting

·         Calcium

·         Protein

·         And many more!

After my first three shifts I learnt more about the company, its policies  and  how much Booster Juice means to customers.  In upcoming posts I look forward to learning and reporting more about this modern company!

customers

Working at Booster Juice has given me a first-hand chance to see what kinds of customers purchase the products.  I would classify the customers in three categories:

·         Families with young kids

·         Regulars coming back for their quick and healthy snack

·         People trying it for the first time

The first group, families with young kids, consists of parents buying smoothies for their selves, while picking up a tasty, and fruit filled snack for their children.  The Snack Size smoothie contains a full serving of fruit and is perfect for a young picky eater because of the delicious taste.

The regulars always know what smoothie or juice drink they would like, and any special requests to add, omit or substitute ingredients.  This group is important because it includes the frequent buyer, and admirer of the Booster Juice brand. 

Finally the people trying Booster Juice for the first time are identified by the look on their face when trying to decide on the flavour of smoothie they would like.  After I ask a few questions regarding their favourite fruit, I can give some helpful suggestions.  In my experience, the first time buyer never complains about the difficult choice they made.

boosting the brand

Effective marketing is a very important part of the successful Booster Juice business structure.  Promotion is important to building brands and Booster Juice uses celebrity endorsements, and various media outlets to promote products.

The giant television screens on display at our location show images of the newest endorsement promotion by Jose Bautista, superstar player for the Toronto Jays.  In 2011 Booster Juice began a “MVP Combination” sponsorship deal with the Major League Baseball star.  Billboards, TV spots, feature Jays smoothie, and even life size cut-outs of Bautista in stores, promoted the “MVP Combination” of Booster Juice products and the player’s notable homeruns.  

Booster Juice requires their franchisees to fund local advertising efforts for each store, but also provides national marketing campaigns.  The company also uses social media outlets such as Facebook and Twitter to promote features and see what people are saying about Booster Juice on Twitter.

Booster Juice offers more than just a blend of various fruits and vegetables. there are over three dozen varieties of beverages on the menu, or customers can design their own drinks to please their individual tastes and/or energy needs. as healthy as these drinks may be, Booster Juice says it is living proof that "great tasting" can be "great for you" as well. And the company wants people to know that their drinks not only are healthy thirst quenchers but also can be used as power breakfasts. workout snacks, and meal replacements. 


Booster Juice must be certain to keep up with the demands of the marketplace and its individual locations. the franchisees are giving the green light to experiment with menu changes, and as Dale Wishewan says, "I believe in general that human beings all want the same things, and we won't compromise what our brand has come to difference." Andrew Swan, who set up Dubai's fist Booster Juice, says, "If customers are coming up and saying 'We'd like to see more ginger' or maybe saying 'We'd like to see something that uses dates,' we have full flexibility to accommodate the local market."