Booster Juice offers more than just a blend of various fruits and vegetables. there are over three dozen varieties of beverages on the menu, or customers can design their own drinks to please their individual tastes and/or energy needs. as healthy as these drinks may be, Booster Juice says it is living proof that "great tasting" can be "great for you" as well. And the company wants people to know that their drinks not only are healthy thirst quenchers but also can be used as power breakfasts. workout snacks, and meal replacements. 


Booster Juice must be certain to keep up with the demands of the marketplace and its individual locations. the franchisees are giving the green light to experiment with menu changes, and as Dale Wishewan says, "I believe in general that human beings all want the same things, and we won't compromise what our brand has come to difference." Andrew Swan, who set up Dubai's fist Booster Juice, says, "If customers are coming up and saying 'We'd like to see more ginger' or maybe saying 'We'd like to see something that uses dates,' we have full flexibility to accommodate the local market."