With the help of his neighbors
taste testing his experiments the first Booster Juice store had its
grand opening in Sherwood Park, Edmonton. Due to the cold Edmonton winters, the sale of smoothies declined.
To improve profits, Dale and Jon started selling franchises. With
15 new franchises opening within one year it was clear that they had
found success by marketing healthy alternatives to the active and health
conscious consumer.
After the successful 150 plus stores in Canada they started going international in 2003. Booster Juice now has almost 500 stores in 6 countries, and in 3 continents!
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