boosting the brand

Effective marketing is a very important part of the successful Booster Juice business structure.  Promotion is important to building brands and Booster Juice uses celebrity endorsements, and various media outlets to promote products.

The giant television screens on display at our location show images of the newest endorsement promotion by Jose Bautista, superstar player for the Toronto Jays.  In 2011 Booster Juice began a “MVP Combination” sponsorship deal with the Major League Baseball star.  Billboards, TV spots, feature Jays smoothie, and even life size cut-outs of Bautista in stores, promoted the “MVP Combination” of Booster Juice products and the player’s notable homeruns.  

Booster Juice requires their franchisees to fund local advertising efforts for each store, but also provides national marketing campaigns.  The company also uses social media outlets such as Facebook and Twitter to promote features and see what people are saying about Booster Juice on Twitter.